Luxury Real Estate Marketing Essentials – Specialized Knowledge is Power

Just how many times have you heard the phrase “knowledge is power”? In neuro-scientific luxury real estate, we say, specialized knowledge is power–earning power! Jay Belson

Building a high volume luxury real estate practice commences by acquiring specialized knowledge. Excellence of the fundamentals of real estate sales, discussion skills and personal sincerity is just the price of admission to the luxurious arena. The key to becoming the standout in your market area comes down to your capability to simply and swiftly hook up with wealthy individuals. You need to speak their language and perfectly converse on subject areas that interest them. That’s where specialized knowledge converts to earning power. 

People like doing business with people like themselves. The more common ground you set up with wealthy individuals the quicker they will be impressed with you and trust you. People also like to speak about what interests them. If you are enthusiastic about their pursuits you can rapidly develop a rapport and make a strong bond.

Many prosperous people have embarked after “the quest for the best”. That is certainly, the best of everything that you can get. For example, do you really know what is considered as the best Bubbly in the world? In the event you came up with De Perignon or Crystal, that can be purchased for approximately $120-$200 per bottle you are close. [As an aside, you might make an impression Dom Perignon lovers with the fact that Costco sells more of that Champagne than any other retail outlet].

The solution is Cosmetic salon. It distinguishes itself as the only champagne on the globe that is bottled to order.

The House of Salon Wine makes only one wine beverages, the vintage tete-de-cuvee Blême de Blancs. And, it is merely produced in the years when the vineyard are at their maximum. Since its existence in 1921, it has only made 30 vintages. Cosmetic salon uses the first hitting from hand selected vineyard to make sure the highest level of acidity, aroma, finesse, ripeness and quality. The grapes come from the original doze acre estate, as well as selected vineyards in three distinct microclimates in Le Mesnil-sur Oger. The distinct difference between Cosmetic salon and other Champagnes is the fact Salon does indeed not put its wine beverage through the process of malolactic fermentation. That process involves introducing desirable bacterias that prevents undesirable microbial strains from producing off-flavors. Instead, eight to eight years of cellaring have to achieve the perfect balance between fruit and acidity.

Salon is kept on its yeasts in profound limestone cellars until a specific order is received. Only then is the yeast removed by hands for every single order, with the cellar master inspecting the bouquet of each bottle of wine. The latest 1996 classic retails for $304. Cosmetic salon can certainly still age for an additional 15-20 years or longer and definitely will develop increased complexity.

Specialized knowledge about subjects including the making of champagne empowers one to stand out from the crowd. It differentiates you from your competition. That shows that you have depth. It allows you to confidently engage in conversation on subject areas other than real estate.

Once potential clients discover that you are enthusiastic about what interests them (Champagne in this case) they will invite you to special events such as wine beverages tastings or dinner get-togethers where Champagne is offered. Here you will meet others with similar passions.

Be sure to find the contact information from everyone one you meet. In your contact management program (Outlook, Act, Best Producer, etc) remember about who has what special interest. Build rapport by sending them new discoveries that you make on your own personal quest for the best, about this subject. To get example, if a certain local restaurant has a particularly good wine list that includes a new Champagne, jot your new contacts a note about it and let them know how well the wine associated with the meal you ordered.

By April 11, 2018.    Uncategorized